Mar Shipping clears excise goods into the UAE — tobacco, electronic smoking devices, e-liquids, energy drinks and sweetened beverages. We prepare the product registrations, laboratory conformity reports and digital tax stamp compliance your shipment needs, then file the excise and customs declarations that get it released.
What does an excise product clearance consultant actually do?
Excise goods are the most paperwork-heavy cargo you can import into the UAE. Before a single carton moves, the importer has to be registered with the Federal Tax Authority (FTA), every product has to be registered individually on the FTA system, beverages need a laboratory report proving their sugar content, and tobacco has to carry a digital tax stamp applied back at the factory. Miss any one of those and the shipment stops at the border while demurrage runs.
Our job is to get all of it lined up before your cargo arrives, and then to clear it. We work the import side end to end — product registration files, lab conformity, stamp ordering and reconciliation, the excise declaration, the customs declaration, and release or transfer into a designated zone.
One honest boundary: excise registration and periodic excise returns are the taxable person's own filings, made directly or through an FTA-registered tax agent. We are freight forwarders and clearing agents, not a registered tax agency. We prepare and assemble the import-side documentation, run the declarations at the border, and work alongside your tax agent or accountant so the customs position and the tax position agree. If you do not have one, we will tell you plainly that you need one rather than filing something we are not licensed to file.
- FTA product registration files for each SKU, including artwork, specifications and pricing evidence
- Laboratory conformity reports on sugar and sweetener content for beverages
- Digital tax stamp ordering, origin-side application and reconciliation for tobacco
- Excise declarations on import, and the customs clearance declaration that runs alongside them
- Designated-zone entries where you want to hold stock before the tax becomes due — see warehousing
- Release, delivery and duty-paid stock movement into the mainland
Which products are excise goods in the UAE?
The legislation defines six categories, but nobody orders stock by legislative category — you order Red Bull, or pods, or a pallet of shisha. The table below maps the shelf categories importers actually deal in to the excise treatment each one carries, because the legal headings are broader than most people expect: vape coils, drink concentrates and unstamped shisha all catch importers out.
- Outside the excise net: plain still water, and sparkling water with no added sugar or sweeteners
- Ready-to-drink beverages containing at least 75% milk or milk substitutes
- Baby formula and baby food
- Products for special dietary or medical use
- Beverages sweetened only with artificial sweeteners, and drinks whose sugar is naturally occurring with nothing added
| Category | What it covers | Rate from 1 Jan 2026 |
|---|---|---|
| Tobacco | Cigarettes, cigars, cigarillos, rolling and pipe tobacco, chewing and smokeless tobacco, and unmanufactured leaf — Marlboro, Dunhill, Davidoff and the like. Digital tax stamp required | 100% |
| Shisha / waterpipe tobacco | Mu'assel for hookah — Al Fakher, Mazaya, Nakhla and similar. Digital tax stamp required, and unstamped stock cannot legally be sold or held | 100% |
| Heated tobacco sticks | Heat-not-burn refills such as IQOS TEREA and HEETS. Taxed as tobacco, and digital tax stamp required | 100% |
| Vapes, pods and devices | Pod systems, disposables and mods — JUUL, ELF Bar, VUSE and similar — the IQOS device itself, and the hardware that goes with them: tanks, atomisers, coils and spare parts | 100% |
| E-liquids | Vape juice, nicotine salts, shortfills and zero-nicotine liquids — the liquid is taxed whether or not it contains nicotine | 100% |
| Energy drinks | Red Bull, Monster, Power Horse, Sting, Celsius and similar drinks containing stimulants such as caffeine, taurine, ginseng or guarana, plus energy powders, gels and shots | 100% — outside the sugar tiers |
| Soft drinks and sodas | Pepsi, Coca-Cola, 7UP, Mirinda, Sprite, Fanta and other carbonated drinks. No longer a standalone 50% category — now taxed on sugar content | Tiered by sugar |
| Juices, iced tea and flavoured drinks | Sweetened juice drinks and iced teas such as Rani, Vimto and Lipton Ice Tea, plus sweetened iced coffee and flavoured milk drinks with added sugar | Tiered by sugar |
| Sports and isotonic drinks | Gatorade, Powerade and similar sweetened rehydration drinks | Tiered by sugar |
| Concentrates, syrups and powders | Post-mix and fountain syrups, cordials such as Vimto concentrate, and powdered mixes such as Tang — imported as food ingredients but taxed as drinks | Taxed as the drink it makes |
Rates under Cabinet Decision No. 197 of 2025, in force from 1 January 2026, which replaced Cabinet Decision No. 52 of 2019. Brand names are shown only to illustrate what falls in each category — Mar Shipping is not affiliated with, and does not act for, any of them.
Are food products subject to excise tax in the UAE?
Short answer: no — with one exception that catches food importers out every month. UAE excise tax has no food category. Sugary snacks, chocolate, confectionery, biscuits, cakes, breakfast cereals, ice cream and sweetened dairy are not excise goods, however much sugar they contain. Excise runs on tobacco, vaping products and beverages only.
The exception is anything that becomes a taxable drink. Concentrates, syrups, powders, gels and extracts used to make sweetened drinks or energy drinks are excise goods in their own right — even though they arrive as food ingredients, travel under food HS codes, and go through food import controls. A drum of cola syrup, a sack of energy-drink powder, a squash concentrate or an instant lemonade mix is taxed as the beverage it makes, not as the food it resembles.
This is the most common excise misclassification we see in the food trade. An importer with a food trade licence brings in syrup or powder, declares it as a food ingredient, and the entry is queried because the product should have been registered as an excise beverage and taxed accordingly. The cost is rarely just the tax — it is the shipment sitting at the port while a registration that should have been done months earlier is started from scratch.
Worth separating the two regimes in your head: food consignments carry their own regulatory layer at import — Dubai Municipality food product registration, label approval, health certificates, and halal certification for meat and poultry. That is a food control requirement, not a tax one, and it applies whether or not the product is an excise good. We handle both together as part of customs clearance, so a syrup shipment satisfies the food controls and the excise position in one pass.
- Excise goods despite being imported as food: cola and soft-drink syrups, post-mix and fountain syrups, squash and cordial concentrates
- Excise goods: powdered and granulated drink mixes, instant iced tea and lemonade powders, energy-drink powders and effervescent tablets
- Excise goods: energy gels and shots, liquid drink concentrates, and flavour extracts intended for beverages
- Not excise goods: chocolate, sweets and confectionery, biscuits, cakes and desserts, breakfast cereals, ice cream, sweetened yoghurt and dairy desserts
- Not excise goods: honey, jam, and dessert or pancake syrups used as food rather than to make drinks
- Not excise goods: coffee and tea as beans, leaf or ground product, and unsweetened plant-based milks
How is excise tax on sweetened drinks calculated in 2026?
This is the change that caught the beverage trade. Until the end of 2025 a sweetened or carbonated drink paid a flat percentage of its retail price. From 1 January 2026, under Cabinet Decision No. 197 of 2025, sweetened drinks are taxed by volume at a rate set by how much sugar they contain per 100 ml. A large, cheap, very sweet drink can now cost far more in tax than a small premium one.
The tax is charged per litre, so it is your shipped volume and your laboratory-verified sugar figure that drive the bill — not the shelf price.
The practical consequence is that two variants of the same brand can now carry completely different tax. A full-sugar cola typically tests above 8 g per 100 ml and lands in the top tier, while the zero-sugar version of the same product is sweetened artificially and pays nothing at all. The same split runs through iced teas, juice drinks and sports drinks. Excise is now a per-SKU question, not a per-brand one, and your product registrations and declarations have to reflect that variant by variant.
| Total sugar and sweeteners per 100 ml | Category | Excise from 1 January 2026 |
|---|---|---|
| 8 g or more | High sugar | AED 1.09 per litre |
| 5 g to under 8 g | Moderate sugar | AED 0.79 per litre |
| Under 5 g | Low sugar | Nil |
| Sweetened only with artificial sweeteners | Not taxed on sugar | Nil |
Energy drinks sit outside this model and remain at 100%. Figures as published for the regime in force from 1 January 2026 — confirm your product's classification before pricing a shipment.
Why your beverage needs a laboratory report before it ships
Under the tiered model the sugar figure has to be evidenced, not asserted. Importers and producers need a UAE certificate of conformity covering sugar and sweetener content, issued by an accredited laboratory, before the product can be registered for excise purposes.
The consequence of not having one is expensive and worth stating plainly: a beverage without an approved laboratory report is classified in the highest sugar category by default and taxed at AED 1.09 per litre. That assessment can be revised later once an approved report is submitted, but in the meantime you have paid top-tier tax on the whole consignment and tied up the cash.
For a low-sugar or artificially sweetened product the report is the difference between paying nothing and paying the maximum, so we push clients to get lab work done at origin well before the first shipment sails.
Do I need to register with the Federal Tax Authority?
Yes, if you touch excise goods commercially. Registration is required from anyone importing excise goods into the UAE, producing them for local consumption, stockpiling them in certain circumstances, or operating as a warehouse keeper over a designated zone.
There is no registration threshold for excise tax. Unlike VAT, there is no turnover level below which you are excused — a single pallet of energy drinks or one shipment of disposable vapes puts you inside the regime, and registration has to be in place before you import, not after the cargo lands.
Alongside the business registration, each product is registered individually on the FTA system with its specification, packaging artwork and pricing evidence. Product registration is the step importers most often underestimate: a range with forty SKUs is forty registration files, and unregistered SKUs cannot be legally imported.
How an excise shipment clears into the UAE, step by step
The sequence matters more than with ordinary cargo, because several steps have to happen at origin before the goods are even loaded.
- 1
Registration in place
The importing entity is registered for excise tax with the FTA, and every SKU in the shipment is registered individually on the FTA system.
- 2
Evidence gathered at origin
Beverages get their accredited laboratory report on sugar and sweetener content. Tobacco products have digital tax stamps ordered and physically applied at the manufacturing facility before export.
- 3
Pre-arrival document check
We review the invoice, packing list, product specifications, registration references and stamp data together, so classification and tax treatment are agreed before the vessel or aircraft arrives.
- 4
Excise declaration and payment
The excise position is declared on import: per litre for sweetened drinks, or on the excise price for tobacco, devices, liquids and energy drinks. Tax is settled or suspended depending on the destination.
- 5
Customs declaration and release
The customs entry is filed alongside, duty and VAT are settled, and the goods are released — or moved into a designated zone if you are holding stock before sale.
- 6
Delivery and stock reconciliation
Goods are delivered, and stamp and stock records are reconciled so your excise returns and your physical inventory agree when they are reviewed.
What will an excise import actually cost?
Three separate charges stack on an excise import, and they are applied in a fixed order. Excise tax is calculated first. Customs duty is then charged on the CIF value. VAT at 5% is calculated last, on the CIF value plus duty plus excise — so VAT is charged on top of the excise tax, not alongside it.
For tobacco, electronic smoking devices, e-liquids and energy drinks, the 100% rate applies to the excise price: broadly the higher of the price published in the FTA's standard price list and the designated retail sale price of the product, excluding excise tax and VAT. In practice that means the tax is anchored to retail value, not to what you paid your supplier — importers who budget from their purchase invoice get an unpleasant surprise.
For sweetened drinks the calculation is now refreshingly simple arithmetic: litres shipped multiplied by the tier rate. A 20-foot container holding 12,000 litres of a soft drink testing at 9 g of sugar per 100 ml carries 12,000 × AED 1.09 = AED 13,080 of excise tax, before any duty or VAT. Reformulating that same drink to under 5 g would take the excise to nil.
Our import duty calculator covers duty and VAT for ordinary cargo, but it does not model excise — for excise goods, ask us for a quote with the product specification and we will price the full landed cost including the tax.
Digital tax stamps on tobacco
The UAE runs a track-and-trace scheme for tobacco. Stamps are applied at the manufacturing facility before the goods are exported, and they let the authorities trace a pack from the factory to the end consumer and confirm the tax on it has been paid.
The scheme rolled out in stages: cigarettes from the start of 2019, then waterpipe tobacco (mu'assel) and electrically heated cigarettes from 1 November 2019. Since 1 January 2021 it has been prohibited to sell or hold waterpipe tobacco or electrically heated cigarettes in the local market without valid stamps.
The practical implication is that stamp compliance is an origin problem, not a destination one. Stamps cannot be retrofitted after arrival — unstamped tobacco reaching a UAE port is a serious problem, not a paperwork correction. We coordinate stamp ordering with your manufacturer and reconcile the stamp data against the shipment before it sails.
Holding excise stock without paying the tax yet
Excise tax becomes due when goods are released for consumption in the UAE. Goods held in a registered designated zone under a registered warehouse keeper have the tax suspended until they leave that zone for the local market — and goods that are re-exported from the zone can avoid UAE excise altogether.
For distributors carrying deep stock of tobacco or beverages, or traders using Dubai as a re-export hub for the wider Gulf and Africa, that suspension is the difference between paying tax once on what you actually sell locally and financing it on your entire inventory. We can structure the movement so stock lands into a designated zone and clears into the mainland in batches as you sell it.
Why excise shipments get held, and how we avoid it
Almost every excise delay we see traces back to a handful of avoidable problems. They are all cheaper to fix before the cargo sails than after it arrives.
- Unregistered SKUs — the company is registered but a new flavour, size or variant in the shipment is not
- No laboratory report, putting an otherwise low-sugar beverage into the top tier at AED 1.09 per litre
- Missing or mismatched digital tax stamps on tobacco, which cannot be corrected after arrival
- Concentrates and powders declared as ordinary food when the syrup, powder or gel makes an excise beverage and is taxed as one
- Vape hardware split from liquids on the assumption only the liquid is taxable — devices, tanks, atomisers and coils are excise goods in their own right
- Excise price based on the supplier invoice rather than retail value, leaving the declared tax short and the entry queried
Industries we serve
- Tobacco & shisha trade
- Vape & e-cigarette distribution
- Beverage importers & FMCG
- Hotels, hospitality & catering
- Convenience retail & wholesale
- Free zone traders & re-exporters
